How Welcome to Digital Uses Atria For Campaign Success

"We can just go to Atria 99% of the time for everything—from customer review insights to pulling in any competitor and saying 'right, let's have a look' while we’re on a client call. Overall, Atria's a no brainer, and it’s the most complete platform on the market that assists paid media buyers or performance marketers." —Simon Freeman, Founder @ Welcome to Digital

About Welcome to Digital

Welcome to Digital is a performance marketing agency that cuts through industry noise with a small, agile approach to ad creatives. They specialize in social-heavy acquisition for challenger brands in health, sustainability, and food.

Welcome to Digital prioritizes superior service over pure growth, and keeping clients for 5-6 years through transparent reporting and a data-driven strategy. The proof? They don't do any outreach—growth comes entirely through referrals from satisfied long-term clients.

The challenge: When clients needed insights most, Simon had to say "I'll get back to you"

Picture this: You're in the middle of a strategic client call. The conversation is flowing, ideas are building, and then the client asks: "What are our competitors doing right now? How does our messaging compare to what customers actually say about us?"

Simon Freeman found himself in this exact situation repeatedly—and it could sometimes kill the momentum of a strategy session.

"When I was on a call with a brand and they asked about competitors, I'd have to say I'll get back to them rather than pulling up the data right there," Simon explained.

The root cause? Getting a clear picture of what competitors were doing required manual research across multiple disconnected tools. And as Simon scaled his team, they felt the strain too. 

Too many tools created team workflow friction: Welcome to Digital’s tech stack included Motion and Superads for reporting, Creative OS for ideation, and Google Sheets for planning. Team members constantly asked "which tool do I use?" while critical insights remained scattered across disconnected platforms.

Customer voice was missing in action: With limited access to customer data, creative decisions relied on founder assumptions rather than actual customer feedback. Simon's team was building messaging strategies without hearing from the people who actually mattered—the customers.

Iteration opportunities weren't always obvious: Without a way to quickly identify which high-performing ads had the best potential for iteration, the team missed opportunities to turn good ads into great ones fast—especially critical when ad accounts needed quick performance boosts.

For an agency built on data-driven decisions and superior client service, these gaps weren't just operational friction—they threatened to undermine Welcome to Digital's core value proposition during moments that mattered most.

The transformation: Connected workflows & three game-changing capabilities that revolutionized client service

Simon discovered Atria through a perfectly-timed Facebook ad when he was "slightly disillusioned" with his fragmented three-platform setup. What he found were three capabilities that would completely transform how Welcome to Digital serves clients.

Real-time competitive intelligence that wows clients

Instead of the usual "I'll get back to you" when asked about competitor activity, Simon could instantly deliver comprehensive insights with Atria's brand tracking feature.

"I'll be on a call with a brand and they'll ask about competitors—while I'm on that call, I can pull in any competitor, sync it up, and in 5-10 minutes still on that call, I can say 'right, let's have a look.' We can see if they're actually active, what they're spending, what creative they're testing."

This real-time capability transformed client conversations from reactive reporting sessions into proactive strategy workshops.

Smart iteration guidance with Radar

But competitive intelligence was just half the story. Atria's Radar feature became Simon's secret weapon for turning good ads into great ones quickly—and showing clients exactly why certain creative decisions would drive better performance.

Radar grades top-performing ads and highlights the best candidates for iteration, breaking down performance into components like hook quality and visuals. "I love it—particularly with our in-house team, we can quickly see where we're at and identify quick wins," Simon explains. "We can show clients: 'We know we've got good content, the visuals are great. We just got to change up that hook and this becomes a great winning ad.'"

Customer intelligence, unlocked

Now Simon and his team can quickly mine customer reviews with AI. Atria helps them turn buried feedback into actionable creative angles. 

All users need to do is upload a spreadsheet of your reviews. Then, Atria provides a detailed analysis of proposed angles based on what your customers say. You can also search for keywords to find the most relevant reviews for you to use.  

As Simon puts it: "That's not from the founder's mouth about what they think the brand is about. It's from the customers, and they're actually the important people."

Operational efficiency:

With Atria replacing Motion, Creative OS and Superads, the team was able to massively consolidate their workflow. "We can just go to Atria—I don't have to get a question of 'hey, which tool do I use for this?'—just go to Atria, that's your spot, 99% of the time when you're looking for something data wise or inspiration."

Getting the fundamentals right

Beyond the game-changing features, Simon appreciated how Atria nailed the basics that other platforms often overlook—fast performance, intuitive UI, and rock-solid core functionality.

"Super nice UI, fast, clear—you know, things that should be normal, right? But they're not," Simon notes. "There's no room for slowness in today's digital world."

And of course, Simon loves Atria's core reporting features that pull Meta and TikTok data into beautiful, visual reports he can share with clients:

"The analytics are your snapshot of how clients are performing, and where they are trending. I know that's really basic, but in terms of usefulness that's critical. With Atria, I can create dashboards just the way I want them. Perfect."

The results: Superior client retention with strategic intelligence

The transformation delivered measurable business impact:

Enhanced client relationships: Real-time competitive intelligence and comprehensive reporting directly support Simon's core business metric—keeping clients engaged for 5-6 years instead of the typical 12-18 months. Clients now see Welcome to Digital as strategic intelligence partners, not just ad buyers.

Quality decision-making: Simon spends more time in Atria because "the amount of information I get from Atria is superior, more relevant... I make better decisions based on what I'm getting from it." This leads to better campaign performance and stronger client results.

Strategic workflow improvements: Weekly competitor review sessions with clients, AI-powered review analysis informing messaging strategy, and consolidated reporting that eliminates manual data compilation across multiple platforms.

Client wow factor: When Simon shares Atria's insights with clients, "they love it" and often ask for their own access. "They'll ask: 'How do we get access to this because I want to go in there and look around and click on all the buttons.'"

As Simon puts it: "Our ultimate goal is retaining clients. And so any tool that allows us to do that or gives us the data that we need to be able to do that, that's a win in my book."

The real victory isn't just operational efficiency—it's that Welcome to Digital can focus entirely on delivering exceptional strategic intelligence and maintaining the long-term client relationships that fuel their success.

"Atria is a no-brainer. If you want to improve your workflow and use a platform that is going to cover you from ideation, ad creation through to reporting and that whole loop—that cycle—then Atria is the platform that will enable you to do that seamlessly."

Keen to learn how Atria can elevate your ads strategy? Book a demo or start a free trial today to take your ads to a new level.