How VaynerCommerce maximized their team's potential and turned 30%+ of new ads into winners

Savings from replacing Motion and Foreplay with Atria: thousands per month 

2x faster iteration cycles

Winning creative hit rate: 30% higher

"We were on Motion plus Foreplay and then went to Atria, and we haven't looked back. Atria had the AI, so we got the same features we wanted in Motion and then some. It's helped us save time, build client trust, visibility, and transparency." – Angelito Tanglao, VP of Paid Media, VaynerCommerce

Meet VaynerCommerce: the agency leading the charge for the world's most iconic brands

VaynerCommerce is recognized for more than just the name of their founder Gary Vee. This ecommerce growth agency is one of the most innovative in the DTC game and has played a part in the growth journeys of brands such as Indochino, Liquid IV, and Fresh Clean Threads.

Angelito Tanglao is their vice president of paid media and leads the media team responsible for turning insights into creative strategy and strategy into winning ads.

Before Atria: best-in-class people, but a time-consuming process

On paper, VaynerCommerce has always had the right ingredients for shipping world-class creatives at high velocity: bright creative strategists armed with data and performance insights. The team had all the A-players, but getting them the data was time-consuming and manual.

"At first, our team was pulling data manually. We had a Looker dashboard that could compile segments like top spenders, but it didn't incorporate visuals. I'm the VP of a media team and I was still pulling all screenshots from video ads up to the three-second mark."

To get insights faster, VaynerCommerce was paying for subscriptions to Foreplay (competitor research) and Motion (creative analytics). It was a step up from manual data pulls, but still meant juggling multiple tools and made the line items harder to justify.

Angelito knew he and the team had the right fundamentals, but they needed the right tech partner to unlock efficiency for the team and even more value for clients.

After Atria: from two tools to one, and better results across the board

When Angelito saw Atria, he knew he had found the tool his team needed. By trading in two fragmented pieces of software for one platform on the bleeding edge of creative and media ops, they were able to significantly boost their creative velocity and back all of their creative decisions with data.

Atria allowed VaynerCommerce's media team to maximize their potential. A-players now handle more accounts without overextending themselves. The team removed entire steps: Excel screenshots, manual exports, from creative analysis. "Let me look that up" became "Here are the top ads and here's what's new."

With more high-quality creative in the mix, winning creatives now constitute around 30% of the account. That means more revenue and more purchase volume for clients at the same CPA or lower, even at scale. And creative testing comes with zero CPA increase because the floor for creative quality has been permanently elevated.

"The three things my team enjoys about Atria that we try to get in front of all of our clients are the analytics (super easy to share, everyone gets it, better than pulling Excel); the ad library (we love pulling top performers, persona, landing pages, etc.); and Raya’s recommendations (what do we test next with a creative). We came from Motion because we liked the flavor that Atria has with the AI tech, and I recommend it to every paid social buyer I meet."

Where Atria fits into VaynerCommerce's workflow

As a complete ad workflow platform, Atria touches every part of VaynerCommerce's advertising cycle. The team integrated it in the areas where Atria's capabilities and their objectives overlapped most: consolidated reporting replaced their manual, multi-tab process. The ad library sped up decisions and removed guesswork around what to make next. And new capabilities like psychographic breakdowns (personas and competitor creative strategy) helped the tailor their strategies.

One standout feature has been Radar, Atria's AI-powered creative recommendation engine. It identifies high-potential ads and suggests specific next steps, from driving urgency to sequencing content differently.

"With Radar, I typically go straight to the high-potential list. We'll see ads that have spent a lot but it's usually something that's fatigued with a really high CTR, but the conversion just isn't there. And then it spits out five options e.g. drive the urgency, do a case study, sequence the ad differently, get to the promo earlier etc. We would have had to come up with those ideas manually, which we would have done but in more time. So it really makes that natural progress super quick."

The team also uses Atria live on client calls, showing real-time performance data instead of scripted decks, building trust through transparency rather than extra reporting overhead.

The final word to other brands & agencies: "Try Atria"

"I ask every client and media person that I run into: 'Have you tried Atria? What are you doing right now to show insights? Do you have anything that's user-friendly that you can just go through?' So if you're not already using a tool that does these things and feels this way, I definitely recommend trying Atria."