Meet Raya: The AI creative strategist you’ve been waiting for

The way you run your creative strategy is about to change. Here’s what’s new, how it works, and why it matters for your team.

Creative velocity: the problem you already know

If you’re reading this, you probably don’t need us to tell you that performance marketing has a creative volume problem. Meta’s algorithm is insatiable. It needs more creatives than any human team can reasonably produce, and the math only gets worse as you scale. More spend means more creatives means more hours means… what, exactly? Another hire you can’t justify? Another late night stitching together reports across five tabs?

You’ve been using Atria to save your ad library, analyze competitors, and get inspiration for your next batch of creatives. That workflow has helped thousands of brands move faster. But we kept hearing the same thing from you: “Analysis is great. Now help me actually do something with it.”

So we did.

Say hello to Raya

Raya is an AI creative strategist built into Atria, trained on over $5 billion in ad spend data. She’s a purpose-built agent that understands the performance marketing workflow end-to-end, from research to creative generation to getting ads live in your Meta account.

Here’s what Raya actually does today:

1. She tags and analyzes your top creatives to surface the hooks, personas, and messages that are actually driving results.

2. She digs into competitor creatives to show you their top hooks, landing pages and target personas

3. She analyzes customer reviews so you can see exactly what customers fall in love with and what’s blocking their next purchase

4. She generates new ad creatives based on what’s winning every week without you lifting a finger.

5. She batch uploads approved creatives to Meta in a few clicks (coming soon). No more messing with Meta’s settings for the millionth time.

6. She builds visual performance reports you can customize just by talking to her.

7. She gets smarter over time. Every campaign you run feeds the next one. Learnings compound instead of getting lost in a spreadsheet someone forgot to update.

What this means for your workflow

The vision is for creative teams to cut their workflow from roughly 40 hours a week to 4. That’s not a typo.

The research? Done. Competitive intel? Pulled. New creatives? Ready for your review. Your job becomes saying yes or no. Raya handles the rest: launched, shipped, results.

That means your creative team gets to run faster without running out of breath. Instead of drowning in the operational overhead that eats up 90% of the week, the team focuses on making the calls. Raya gets the work done.

How to get started

Raya is available now inside your Atria account. Here’s how to start:

1. Sign up or log in to Atria

2. Connect your ad accounts and upload your brand profile

3. Follow your top competitors

4. Let Raya run her initial analysis. She’ll surface insights and create reports from your existing data

5. Review the creatives she generates and approve or refine

6. Push approved creatives to Meta directly from Atria (coming soon)

If you need a hand getting set up, we’ve published a comprehensive help center article that walks through everything step by step. And if you want a live walkthrough, reach out to your account rep or reply to this email. We’re happy to jump on a call.

What’s Next

This is the first version of Raya, and she’s already changing how our early access brands work. But we’re just getting started. Expect improvements to creative generation quality, expanded platform support, and deeper reporting capabilities in the weeks ahead.

We built Raya because we believe the best performance marketing teams shouldn’t have to choose between speed and quality. Now they don’t have to.

Meet Raya →