How Kitsch Produces 3,000 Ads a Month and Actually Knows What to Make Next

"You guys are at the top of our creative process. Atria is really saving us 10–20 hours a week. It's an easy tool to get behind."

Meet Kitsch: The Beauty Brand That Wins on Creative Volume

Kitsch is a fast-growing e-commerce brand in the hair care and beauty accessories space, beloved for their innovative everyday products, including shampoo bars and hair accessories. In four years, Kitsch has scaled aggressively on paid social, with Meta as a core growth channel. Leading that charge is Yingying Kuang, VP of Marketing, who has spent nearly a decade in e-commerce and understands one thing deeply: in today's ad environment, creative is your only real targeting lever.

With an in-house creative team producing thousands of ads per month, Kitsch needed tools that could keep pace. They found Atria.

The Challenge: Creative Is the Only Targeting Left

When iOS 14 upended audience targeting, Kitsch (like every other performance brand) had to adapt. The days of narrowing audiences down to fans of specific shows or demographics were over.

"With all the iOS updates, you really have to target your customer through your creative. You need to target different personas, copy, messaging, visuals, and formats. Creatives are truly our only targeting tool now."

The implications were significant: if creative is your targeting, you need a lot of it. Diverse concepts, multiple formats, constant testing. And to produce at that volume without burning through agency budgets, Kitsch made an early bet on building an in-house creative team.

That bet paid off, but it created new operational challenges. How do you keep a growing creative team inspired, aligned, and moving fast enough to feed the machine?

Before Atria: A Manual, Fragmented Process

Before finding Atria, Kitsch's creative inspiration workflow was entirely manual and incredibly time-consuming. The team would comb through other brands' ads one by one, screenshot or screen-record anything interesting, and dump it all into folders as inspiration.

"We would spend hours in Meta’s ads library and search through them one by one. We'd screenshot ads, screen-record them, and put them into a folder. That was basically somebody's full-time job back then."

There was no easy way to organize references by concept, no way to track what competitors were doing over time, and no simple path from inspiration to brief. The creative strategists were spending hours on research before they could even get to the actual creative work.

The Atria Difference: Inspiration at Scale

Kitsch switched from Foreplay to Atria after getting recommendations from brands they respected. What they found was a meaningful upgrade, both in functionality and in how the tool fit their workflow.

The biggest unlock was boards. Kitsch's creative strategists now build concept boards directly in Atria, organizing ad inspiration by idea type, campaign theme, or product category. Instead of buried screenshots in a folder no one can find, there's a living, organized library the whole team can draw from.

"We create these boards by concept and break them down by concept. That has been really helpful. In the past we'd have to screenshot or screen-record and put it into a folder. You guys really streamlined that for us."

The result? Kitsch's creative strategists spend their time on strategy, not manual research. Atria sits at the very top of their creative workflow: the starting point where ideas are sparked, concepts are validated, and briefs are formed.

How Kitsch Uses Atria Day-to-Day

Kitsch's creative process is structured but fast-moving. Creative strategists use Atria for inspiration, develop concepts, brief content creators, and pass finished assets to editors who assemble the final ads. Yingying only steps in at final approval, a level of trust that's only possible when the team has the right inputs.

Producing 3,000 ads in a single month (their November peak) isn't accidental. It's the result of a streamlined system where good inspiration leads to faster, more confident creative decisions, and Atria is the engine at the start of that pipeline.

"I trust when they get an idea from Atria, it's like, move on. They get the inspo, they've seen this, they're sure it will work. It really speeds up our creative process."

On the analytics side, Kitsch uses Northbeam as their source of truth, with media buyers sharing weekly performance reports with creative strategists. This tight feedback loop (what's winning, what's fatiguing, what needs a refresh) means there's always a clear signal guiding the next round of creative.

"Every week we have at least 10 to 20 new winning creative that we can scale into ASC. Atria helps the team get the inspo they need to keep that pipeline moving."

The Results: Hours Saved, Ads Won

Since adopting Atria, Kitsch estimates they save 10-20 hours per week across the team, time that used to go to manual ad library research and screenshot management. That's time now spent on creative strategy, iteration, and execution.

More importantly, Atria has become infrastructure for their creative operation. As they continue hiring creative strategists, a creative director, and more editors, having a centralized tool for inspiration and concept development means new team members can ramp faster and stay aligned with the creative direction.

"A lot of tools now say they're AI, but none of the actual functionality is truly AI. Atria has been doing a really great job at incorporating AI into the tool rather than just putting it in the name."

Kitsch is also keeping an eye on Atria's expanding roadmap, including an upcoming ad publishing integration that could help them consolidate their tool stack even further.

Ready to see how Atria can accelerate your creative process?

Visit tryatria.com to get started.